New book targets the $20 million scaling stall

By AI, Created 12:58 PM UTC, May 18, 2026, /AGP/ – Zero to $100M, a new business book from Coby Press, is now available worldwide and focuses on why founder-led companies often stall before reaching $100 million in revenue. The book aims to give operators, founders, and boards a practical framework for the decisions that separate steady growth from a revenue ceiling.

Why it matters: - Zero to $100M addresses a common growth problem for founder-led companies: many firms appear strong but stall around $20 million in revenue. - The book is aimed at founders, operating executives, private equity teams, boards, and portfolio companies that need a shared operating language for scaling decisions. - The book argues that growth is often limited by operating choices, not by product quality, team strength, or ambition.

What happened: - Coby Press released Zero to $100M this month. - The book is now available worldwide in hardcover, paperback, and ebook formats. - Readers can buy the book on Amazon, Apple Books, Google Play, Barnes & Noble, Kobo, and through independent booksellers. - Global distribution is handled by IngramSpark. - The publisher said customers in the United States, the United Kingdom, Canada, Australia, the European Union, and most other markets can order through local retailers.

The details: - The book focuses on specific operating decisions that affect scale, including pricing, leadership structure, operating cadence, and customer concentration. - It examines the point when a founder becomes the bottleneck, a second-in-command hire that can accelerate or slow growth, and the management rhythm needed to run a $50 million business. - The book also covers customer relationships that look profitable but create hidden risk. - Each chapter is built around real situations drawn from 30 years inside founder-led companies in construction, manufacturing, private equity-backed businesses, and turnaround work. - The book includes guidance on why many companies stall between $15 million and $25 million and what four operating shifts are needed to break through. - Other topics include how to evaluate a COO or president hire, how to read a P&L as an operator, what to do in the first 90 days after a private equity firm invests, and how founders should handle succession. - The book is written in plain language and is designed to give readers actions they can use immediately inside their companies. - Bulk orders for leadership teams, boards, and portfolio companies are available directly through the publisher at preferred pricing. - More information is available on the book’s website. - A LinkedIn page for the project is available at Zero to 100M on LinkedIn.

Between the lines: - The book is positioning itself less as business theory and more as an operator’s playbook. - The emphasis on practical decisions, private equity transitions, and succession suggests the target reader is already inside a scaling company, not just studying startup growth. - The framing also reflects a broader message: companies often do not fail on strategy alone, but on execution choices that compound over time.

What’s next: - Coby Press is likely to market the book through direct sales, bulk orders, and retail channels already in place. - Leadership teams, boards, and portfolio companies may use the book as a common reference for scaling decisions. - The publisher is inviting additional inquiries through the book website and retailer network.

The bottom line: - Zero to $100M aims to turn the hardest part of scaling into a practical checklist for operators trying to move beyond the $20 million plateau.