XS.com names Emily A. Agajanian regional director for emerging markets

XS.com has appointed Emily A. Agajanian as regional director for emerging markets as the global broker pushes deeper into high-growth regions. The move adds an executive with more than a decade of financial services and fintech experience to help drive regional expansion, partnerships and local market execution.

Why it matters: - XS.com is strengthening its leadership bench as it expands in emerging markets, where local execution and partnerships can shape growth. - The appointment adds an executive with deep regional experience to support the broker’s long-term international push. - The move signals XS.com’s focus on pairing global strategy with local market knowledge.

What happened: - XS.com appointed Emily A. Agajanian as regional director for emerging markets. - The company announced the appointment on July 9, 2026 in the United Arab Emirates. - Agajanian will lead XS.com’s growth strategy in emerging markets. - She will work closely with the executive team to accelerate market expansion while staying aligned with XS.com’s global vision and long-term goals.

The details: - Agajanian will focus on expanding XS.com’s regional footprint, strengthening strategic partnerships, identifying new business opportunities and supporting ongoing development of high-performance commercial operations. - XS.com described her as a leader with more than 10 years of experience in financial services, fintech, corporate strategy and governance across MENA and other emerging regions. - Her career includes leading market expansion initiatives, advising executive leadership on strategic business planning and managing complex commercial operations in multicultural environments. - Before joining XS.com, Agajanian held several senior leadership roles at Alpari, where she helped expand the company in MENA and emerging markets. - Her work at Alpari included building a large network of introducing brokers, leading key commercial initiatives, negotiating strategic partnerships and contributing to regional growth. - Her background also includes advising executives on business strategy, market expansion, performance planning and commercial development. - Agajanian has received industry recognition, including being named among the top 10 most influential women in capital markets in MENA and winning leadership awards for innovation and business development. - She has also served as a speaker and panelist at major international financial services conferences across the region. - XS.com is a multi-asset global broker offering trading across stocks, indices, metals, energy, commodities, currencies and cryptocurrencies. - Founded in Australia in 2010, XS.com says it has grown into a global fintech, financial services and online trading player with multiple licenses worldwide. - The group says it gives traders, investors, financial institutions and brokerage firms access to deep institutional liquidity, advanced trading technology, relationship management and customer support. - XS.com also included a risk warning that margin trading carries a high level of risk and can lead to a full loss of capital.

Between the lines: - XS.com is using senior hires to localize its growth strategy in markets where relationships and regional expertise can matter as much as product breadth. - Agajanian’s background suggests XS.com wants a leader who can connect executive strategy to commercial execution on the ground. - The company is also reinforcing its brand as a multi-asset broker with global reach and institutional-style infrastructure.

What's next: - Agajanian is expected to help drive regional expansion, build partnerships and support the next phase of XS.com’s international growth. - XS.com is likely to keep investing in leadership with both global perspective and local market experience as it pursues further expansion. - The company’s broader push will center on high-growth international markets and long-term commercial development.