XS.com appoints Emily A. Aghajanyan to lead emerging markets expansion

XS.com named Emily A. Aghajanyan as regional director for emerging markets on July 9, 2026, adding a senior executive with more than a decade of experience in financial services, fintech and corporate strategy. The move is aimed at accelerating the broker’s growth across high-potential regions and strengthening strategic partnerships.

Why it matters: - XS.com is adding leadership focused on emerging markets, where the broker wants to deepen its footprint and convert global growth plans into local execution. - The appointment supports XS.com’s push to build long-term commercial growth in international markets through stronger regional management and partnerships. - The hire also signals continued investment in leadership with local market expertise as XS.com expands as a multi-regulated, multi-asset broker.

What happened: - XS.com announced on July 9, 2026, that Emily A. Aghajanyan has joined the company as regional director for emerging markets. - Aghajanyan will lead XS.com’s growth strategy across emerging markets and help expand the broker’s regional presence. - Her remit includes strengthening strategic partnerships, identifying new business opportunities and supporting the development of high-performing commercial operations. - She will work closely with XS.com’s executive team to accelerate market expansion while keeping the effort aligned with the company’s global goals.

The details: - Aghajanyan brings more than 10 years of leadership experience across financial services, fintech, corporate strategy and governance in the Middle East, North Africa and other emerging regions. - Her background includes leading market expansion efforts, advising executives on strategic plans and managing complex commercial operations in multicultural environments. - Before joining XS.com, she held several senior roles at Alpari and played a key part in the company’s expansion across MENA and frontier markets. - At Alpari, she helped grow the introducing broker network, led major commercial initiatives and negotiated strategic partnerships. - She has also held governance and leadership roles across multiple businesses, advising management on business strategy, market expansion, performance planning and commercial development. - Aghajanyan has been recognized as one of the leading women executives in financial services. - Her awards include a spot among the “Top 10 Most Influential Women in MENA Financial Markets” and leadership honors for innovation and business development. - She has also appeared frequently as a speaker and panelist at major international financial industry conferences across the region. - In a statement, Aghajanyan said XS.com is “one of the fastest-growing global brands in the industry” and described the role as an opportunity to help strengthen the company’s presence in emerging markets. - XS.com Group Chief Commercial Officer Wael Hammad said Aghajanyan combines strategic vision, commercial expertise and regional market knowledge. - Hammad said her leadership will help reinforce XS.com’s position in emerging markets and support the company’s long-term strategic goals. - XS Group operates as a global multi-asset broker offering trading services in various financial instruments. - XS.com was founded in Australia in 2010 and now operates under licenses in multiple jurisdictions with offices across several regions worldwide. - The company provides institutional liquidity, trading technology, relationship management and customer support to traders, institutions and brokers. - The release includes a risk warning that margin trading involves a high level of risk and can result in the loss of all invested capital.

Between the lines: - XS.com appears to be prioritizing leaders who can combine regional knowledge with commercial execution as it scales in competitive overseas markets. - The emphasis on emerging markets suggests the broker sees growth opportunities outside its core footprint and wants leaders who can build partnerships, not just manage operations. - Aghajanyan’s background in MENA and frontier markets fits that strategy and may help XS.com move faster in regions where local relationships matter.

What's next: - XS.com is likely to lean on Aghajanyan to expand regional partnerships, build market share and support broader international growth plans. - The company says it will continue investing in leadership talent that can deliver innovation, sustainable growth and value for clients, partners and stakeholders worldwide. - XS.com’s ongoing global expansion will depend in part on how effectively its regional leadership can turn strategy into local business results.