XS.com appoints Emily A. Aghajanyan to lead emerging markets

XS.com named Emily A. Aghajanyan as Regional Director for Emerging Markets, adding a senior executive as the global fintech and brokerage firm pushes deeper into high-growth international markets. The move is aimed at strengthening regional leadership, partnerships and execution across the company’s expansion plan.

Why it matters: - XS.com is adding senior leadership to support expansion in high-growth markets outside its core base. - The appointment is intended to strengthen local execution while the company keeps scaling its global business. - Emily A. Aghajanyan brings regional market experience that XS.com wants to convert into faster commercial growth and more partnerships.

What happened: - XS.com appointed Emily A. Aghajanyan as Regional Director for Emerging Markets. - The company announced the move on July 9, 2026. - The role expands XS.com’s global management team as the firm continues its international push. - Aghajanyan will oversee XS.com’s emerging markets strategy, including regional expansion, strategic partnerships, new business opportunities and operating performance. - She will work closely with XS.com’s leadership team to align regional growth with the company’s global vision and long-term goals.

The details: - XS.com is a global multi-asset broker and multi-regulated financial services and fintech provider. - The company was founded in Australia in 2010. - XS.com operates in multiple jurisdictions and maintains offices around the world. - The firm provides institutional liquidity, trading technology, user experience, relationship management and customer support for traders, investors and brokers. - Aghajanyan has more than 10 years of experience in financial services, fintech, corporate strategy and governance. - Her background includes work across the Middle East, North Africa and other emerging markets. - Before joining XS.com, she held several senior roles at Alpari. - At Alpari, she helped drive expansion in the Middle East, North Africa and frontier markets. - She built and scaled a broad introducing broker network and led major commercial projects. - Her career also includes advising management teams on business strategy, market expansion, performance planning and business development. - She has served in governance and management roles at multiple companies. - Aghajanyan has been recognized as one of the Top 10 Most Influential Women in MENA Financial Markets. - She has also received multiple leadership awards for innovation and business development. - She is a frequent speaker and panelist at international financial industry events in the region. - Wael Hammad, group chief commercial officer at XS.com, said Aghajanyan combines strategic vision, commercial management experience and regional market insight.

Between the lines: - XS.com is signaling that market expansion will depend on executives who understand local business conditions, not just broad global strategy. - The hire also suggests the company wants to deepen partner networks and build a stronger operating model in emerging markets. - A focus on experienced regional leadership can help a broker compete in markets where regulation, relationships and execution matter as much as product features.

What's next: - Aghajanyan is expected to help accelerate XS.com’s emerging market growth and broaden its strategic partnerships. - XS.com said it will keep investing in management talent with global perspective and regional expertise. - The company plans to continue expanding internationally while building a more innovative and execution-focused management structure. - XS.com said it aims to create long-term value for clients, partners and other stakeholders as it pursues sustainable growth.

The bottom line: - XS.com is betting that stronger regional leadership will help turn its global expansion plans into market share and partnerships in emerging economies.