XS.com appoints new emerging markets director

XS.com has named Emily A. Aghajanyan as Regional Director for Emerging Markets as the fintech and multi-asset broker expands its global leadership team. The move is aimed at deepening the company’s push into high-growth international markets and strengthening regional execution.

Why it matters: - Emily A. Aghajanyan’s appointment gives XS.com a senior leader focused on emerging markets, where the company wants to expand faster and build more local partnerships. - The move supports XS.com’s broader effort to turn global strategy into regional execution across high-growth markets. - For traders, investors and business partners, stronger regional leadership can mean faster market development and more tailored commercial support.

What happened: - XS.com named Emily A. Aghajanyan as Regional Director for Emerging Markets. - The company said the appointment adds to its global management team and reflects its plan to deepen its international expansion. - Emily will oversee XS.com’s emerging markets growth strategy and work with management to align regional plans with the company’s global objectives.

The details: - Emily will lead regional business expansion, strategic partnerships, new business opportunities and regional operational capabilities. - She has more than 10 years of management experience across financial services, fintech, corporate strategy and corporate governance. - Her background includes work across the Middle East, North Africa and other emerging markets. - Emily has led market expansion projects, advised senior management on strategy and managed complex operations in multicultural business environments. - Before joining XS.com, Emily held multiple senior roles at Alpari. - At Alpari, she helped expand the firm’s business in the Middle East, North Africa and frontier markets. - She built and grew a broad introducing broker network, led key commercial projects and supported strategic partnerships. - Emily has also served in governance and management roles at several companies. - Industry recognition for Emily includes a place on the “Top 10 Most Influential Women in MENA Financial Markets” list. - She has also received multiple leadership awards for innovation and business development. - Emily is a frequent speaker and panelist at international financial industry conferences in the region. - XS Group operates as a global multi-asset broker under the XS and XS.com brands. - XS.com was founded in Australia in 2010. - The company now has regulatory licenses in multiple jurisdictions and offices around the world. - XS.com provides institutional liquidity and trading technology for traders, institutional investors and brokers. - The company also offers user experience, relationship management and customer support services. - XS.com included a risk warning noting that margin trading products carry high risk and can lead to losses that exceed the initial deposit. - The company said these products may not be suitable for all investors. - XS.com provided social media links for LinkedIn, Instagram, Facebook, YouTube, TikTok, X and Telegram, including the company’s LinkedIn page, Instagram, Facebook, YouTube, TikTok, X and Telegram.

Between the lines: - XS.com is signaling that emerging markets are a priority area for growth, not just a side market, by putting an experienced regional operator in charge. - Emily’s background in MENA and frontier markets fits the kind of expansion XS.com appears to want: local partnerships, market-specific execution and governance discipline. - The company is also reinforcing its image as a globally scaled broker with institutional capabilities and a distributed leadership structure.

What’s next: - Emily is expected to help accelerate XS.com’s regional expansion and deepen its strategic partnerships in emerging markets. - XS.com said it will keep investing in leaders with global perspective and regional expertise as it continues its international growth. - The company is positioning its management structure to support long-term, sustainable expansion across more markets.

The bottom line: - XS.com is betting that stronger regional leadership will help it convert global ambition into market share in emerging markets.